With impression rates for unboosted or unpaid posts on Facebook significantly below 10% and less than 20% for Twitter users, it can be nearly impossible to get your information out to your current followers (yes, the ones that have already actively “liked” or followed your account).
Clearly, unless you pay Facebook, Twitter or one of these other platforms, the numbers are not in your favor. Making matters even worse, these platforms do not differentiate based on the type of message. As such, a normal update or informational post has the same distribution rates as a message sent from the Authorities on a matter impacting life-safety.
Imagine being a severe weather-tracking team that strives to help keep people safer. With the current Facebook impression rates, they cannot get weather alerts out to the people that need to see them; the people in harm’s way. Illinois Storm Chasers (ISC), a storm chasing and forecasting team from Chicago, faced this exact issue but thinks that they have found a solution to their problems with In-telligent.
ISC tracks thunderstorms, tornadoes, wind, hail, heavy rain and flooding, extreme temperatures, and winter weather. Where once they could only share their findings through Facebook with all of their followers, now, with In-telligent’s notification platform, they can deliver alerts directly to a follower’s mobile device, and they can even target their messages to users within the specific geographic regions, making their messaging all that more relevant.
Followers don’t have to go to ISC’s social media pages to find updates (which may or may not apply to them) because the updates are delivered straight to their mobile device. No more cluttered newsfeeds, no more refreshing pages in hopes of an update, no more trying to discern whether or not the threat is applicable to them. Likewise, when community members want to update or inform ISC of weather conditions, In-telligent offers a handy contact button to connect the member to the community manager.
In-telligent offers a much wider reach, statistically, than the social media platforms. Over 50% of In-telligent’s subscribers see a message within the first few minutes, and if the message is especially urgent, this number approaches 100%! Compared to Facebook and Twitter when you’re talking about something as critical as safety, these numbers are transformative.
In-telligent is now partnering with many social media-based storm chasing groups for these obvious (and potentially life-saving) reasons, but storm chasers are not the only ones that can benefit from In-telligent’s services. Bloggers and vloggers that want or need to stay in contact with their followers can utilize In-telligent’s features to maintain the connection and communication. Gamers can push urgent news to keep their followers abreast of critical current events and tips. Anytime you need to reach your subscribers first and fast, In-telligent provides the solution.
When you have something to share, especially when the matter of safety is in question, you can no longer trust social media platforms to help you spread your message effectively. Where Facebook may leave some serious gaps in your post’s reach, In-telligent offers highly effective alerts and involvement with your community. Let In-telligent – the company that specializes in fast, effective, targeted communication – help you with your communication goals today.